Science Studio Kickstarter – The Recap

It’s been about a month since our Kickstarter campaign ended, and what a month it’s been. But now, Bora, Ben and I finally have some time to take a look back and see just how it all went down. So here are some statistics provided by Kickstarter, and some more information about what the heck we’re doing with all this money.

First, the statistics! 

We set out asking for $5,000 to help us cover things like prizes for the judges, and our own time. All told, 234 people backed our project and wound up handing over a grand total of $8,160, over $3,000 more than our goal. Which is, in a word, awesome, and also means that we can include video this year rather than just audio. Combined with the grant we got from NASW, we’re pretty confident that we can put something together that’s really great.

Here’s what the Kickstarter campaign looked like over time:

Okay, so, where did all you generous donors come from? Well, most of you came from Twitter. Here’s a breakdown of the top few referring sites:

So, thanks Twitter! You’re the best!

When we were talking about doing a Kickstarter, someone mentioned that we really had to make a video. Now, I’m glad we did, because 2,000 people watched it, and about 40% of you watched it all the way to the end.

Nothing was incredibly surprising here, in terms of trends. Twitter was a powerhouse, but it was also the place we promoted the most. You all love hearing our dulcet tones in the video, no surprise there. What we’d really like to say, most of all, is thank you. And you. And you. And my mom. And you too. We promise we’ll spend your money wisely and make something awesome.

Oh and if you missed out on the Kickstarter somehow, it’s not too late to give us your money! Here’s a handy dandy donate button.

 

Okay, what’s next?

The three of us are busy doing a couple of things. First, we’re building the website for Science Studio – the place where all this awesome audio and video will live. Second, we’re corralling all the swag to send to you. Third, we’re trying to spread the word about our nomination form – do you know any audio or video that’s really awesome? Nominate it!

Okay, I think that about sums it up? Questions? Comments? Concerns? Email us, or Tweet us at @science_studio.

Happy interneting everybody!

Rose, Bora and Ben

6 Thoughts on “Science Studio Kickstarter – The Recap

  1. Very cool post, thanks for sharing your fundraising data!

    I had a couple of nuts and bolts questions about the your campaign:

    1) What happened on Feb 8th, the day you crossed the threshold? Did you do anything special in terms of promotion? Did an angel swoop in? Or was it that you were 80% funded and only $1000 away?

    2) I’m a bit surprised that your FB contribution was so small. Was that because you didn’t lean on your FB networks on purpose? If so, was it out of concern of sparing your friends spam? If you did promote on FB, did you use the same pitches as you used on Twitter?

    3) Of the 90 donors who came from Twitter, what % were your followers before the campaign started?

    Thanks, and good luck!

    • I think I can guess at the February 8 event: if I remember correctly, that’s when they announced video as stretch goal. It was definitely around that time. (My birthday’s the day after, and I used that as hook to try to get people to donate to this, because VIDEO.)

      • Rose Eveleth on March 18, 2013 at 12:12 pm said:

        Eva is right, that’s the day we announced a stretch goal. A handfull of people upped their pledges when we did that, and we got a boost from the video lovers of the world that put us over.

        As for Facebook – I personally don’t use Facebook a ton for work stuff, so that’s probably why we didn’t route a ton of traffic that way. Also, so much of our community overlaps with the Science Online community, which lives predominantly on Twitter.

        Your third question is much harder to answer. I’d have to go through and count that by hand, which I can’t do right now. But it’s an interesting question for sure. Anecdotally, I’d say that not a lot of them were followers before hand. Every time someone gave us money, I got an email with their name and pledge. At first it was mostly people whose names I recognized, but as the days went on most of the time I had never heard the names before. Again, it’s not data, but that’s just my sense.

        Rose

  2. I have some nominations written down on a piece of paper somewhere when I thought of them. I will try to remember to also submit them digitally…

  3. Pingback: Recap of the Science Studio funding campaign on Kickstarter | openingscience.org

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